Mohit Saxena classes

  Meaning of digital marketing The term digital marketing first used in the year 1990 by the flip kotlar so, he is known as the father of the digital marketing. Digital marketing is also known as the name of online marketing , internet marketing , web marketing and the e-marketing. Ine simple words digital marketing is the use of internet and the mobile devices to reach the consumers. Scope of digital marketing Scope of the digital marketing is increasing day by day because of speed and the efficiency. scope of the digital marketing includes, E- mail marketing- email marketing is a form of marketing in which commercial message is sent to a group of people using the email. Search engine marketing- Search engine marketing is a form of marketing in which website is promoted why increasing their visibility in the search engine result pages. Viral marketing- Viral marketing is a form of marketing in which company 's goods or services is passed electronicly from one user to anot...