Meaning of digital marketing
The term digital marketing first used in the year 1990 by the flip kotlar so, he is known as the father of the digital marketing.
Digital marketing is also known as the name of online marketing , internet marketing , web marketing and the e-marketing.
Ine simple words digital marketing is the use of internet and the mobile devices to reach the consumers.
Scope of digital marketing
Scope of the digital marketing is increasing day by day because of speed and the efficiency.
scope of the digital marketing includes,
E- mail marketing- email marketing is a form of marketing in which commercial message is sent to a group of people using the email.
Search engine marketing- Search engine marketing is a form of marketing in which website is promoted why increasing their visibility in the search engine result pages.
Viral marketing- Viral marketing is a form of marketing in which company 's goods or services is passed electronicly from one user to another
Mobile marketing- Mobile marketing is a form of marketing in which customer order the goods or services by using a mobile or the telephone.
Advantages of digital marketing
Global reach- we can market our product globally by the digital marketing
Lower cost- less time money and the resources are required in the digital marketing.
Interesting Champaigns- we can create the interesting campaigns in the digital marketing.
Personalised - digital marketing is highly personalized
24 hours - we can market our product 24 hours in the digital marketing.
Disadvantages of digital marketing
Copied- in digital marketing particular campaign can be easily copied by a competitor.
Highly dependent on technology- digital marketing is highly dependent on technology which can be prone to error.
lack of trust - there is a lack of trust in the digital marketing.
not embraced by people - digital marketing is not embraced by the people.
Difference between traditional marketing and digital marketing
Global reach- we can market our product globally by the digital marketing
but in the traditional marketing we can not market our product globally.
Lower cost- less time money and the resources are required in the digital marketing.
More time money and the resources are required in the traditional marketing.
Interesting Champaigns- we can create the interesting campaigns in the digital marketing.
we can not create the interesting campaigns in the traditional marketing.
Personalised - digital marketing is highly personalized
traditional marketing is highly personalized
24 hours - we can market our product 24 hours in the digital marketing.
we can not market our product 24 hours in the traditional marketing.
Types of digital marketing
Search engine marketing - Search engine marketing is a form of marketing in which we market our product with the help of search engines.
search engine optimization - search engine optimization is a form of marketing in which we can increase the quality and the quantity of the website traffic by increasing the visibility of the website to the users of a web search engine.
PPC marketing(pay per click marketing) - PPC marketing is a form of marketing in which our ad is clicked by someone and than we are charged with some amount.
content marketing - content marketing is a form of marketing in which we can market our product by writing blogs and making videos.
email marketing - email marketing is a form of marketing in which we can market our product by using e mail.
In this kind of marketing email is sent to the customers.
social media marketing - social media marketing is a form of marketing in which beacon market are product by using the different social media platforms like Facebook Twitter Instagram etc.
affiliate marketing- affiliate marketing is a form of marketing in which affiliate earn commission by marketing the company 's product.
Important Channels of digital marketing
Organic traffic
Speed search traffic
Swot analysis for the digital marketing in india
Strength of the digital marketing
Global reach- we can market our product globally by the digital marketing
Lower cost- less time money and the resources are required in the digital marketing.
Interesting Champaigns- we can create the interesting campaigns in the digital marketing.
Personalised - digital marketing is highly personalized
24 hours - we can market our product 24 hours in the digital marketing.
weakness of the digital marketing
Security and privacy
cyber crime
opportunities provided by the digital marketing
Global reach- we can market our product globally by the digital marketing
Lower cost- less time money and the resources are required in the digital marketing.
Interesting Champaigns- we can create the interesting campaigns in the digital marketing.
Personalised - digital marketing is highly personalized
24 hours - we can market our product 24 hours in the digital marketing.
threats involved in the digital marketing
Web tracking
legal issues
low percentage of computer penetration
privacy
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